Privacy policy
What we collect, why, and how to get it deleted, in plain English.
Last updated 4 November 2026
The short version
- There are no accounts on this site. We only use Microsoft Clarity heatmaps and the Meta Pixel if you tap OK on our cookie bar.
- We don't set cookies unless you say OK. Our cookie policy has the details.
- Our web host keeps basic server logs so the site stays secure.
- If you email us, we use your address to reply and that's it.
- If you sign up for launch news, we only email you about NOCATCH, and you can unsubscribe anytime.
- If you sign up in the game, your username (the part of your email before the @) shows on the public leaderboard. Your email never does.
- We never sell your data or share it for ads.
Who we are
NOCATCH is a small team building a clip-on light that helps turtles, sharks and rays see fishing nets. We run this website and we're responsible for any personal data it handles.
Who we are: NOCATCH, a team based in Shanghai, China. Contact: hello@nocatch.org.
What we collect and why
This site is a set of plain pages. You can read all of it without giving us anything, and the fonts, photos and video all load from our own server. The one exception is the Instagram feed on the home page, which loads through Behold.
| What | When | Why | Legal basis | How long we keep it |
|---|---|---|---|---|
| Server logs: IP address, browser, page visited, time | Every visit, recorded by our web host | Keeping the site secure and working | Legitimate interest | As set by Netlify, our host, usually around 30 days |
| Your email address, consent, the reward you saved and the page you signed up on | When you sign up for launch news or save a reward | Sending launch news and campaign updates | Consent | Until you unsubscribe |
| Email, username, daily streak and record score | When you sign up inside the game | Running the giveaway leaderboard and contacting the winner | Consent | Until the giveaway ends, then deleted within 30 days |
| Your email address and what you write | When you email us | Replying to you | Legitimate interest | Until we've sorted your question, then up to 2 years |
| Clicks, scrolls, mouse movement and pages visited, with anything you type hidden | Only after you tap OK on our analytics bar | Seeing which parts of the site help and which confuse people | Consent | Up to 13 months, in Microsoft Clarity |
| Display name, Kickstarter name, email, reward, seas and town | When you claim your seas or light after backing | Checking your claim against our backer list and, only if you tick the box, showing your name on the map or wall | Consent | Until the project ends, or until you ask us to remove it |
| Name, email, organisation and message | When you ask for a call on our partners page | Replying and arranging the call | Legitimate interest | Up to 2 years |
| Name, email and shipping address | After the campaign, if you back us on Kickstarter | Sending your reward and campaign updates | Contract | Until your reward arrives, plus whatever tax and accounting rules need |
When you tap Notify me or pledge, you're on Kickstarter's site and their privacy policy applies. We only see backer details once the campaign ends.
What we don't do
- Heatmaps (Microsoft Clarity) and the Meta Pixel, which measures our Instagram and Facebook ads, only run if you say OK.
- We don't sell personal data or share it for targeted ads, so there's nothing to opt out of.
- We don't make automated decisions about you.
Who sees it
Only the services we need to run things:
- Netlify, our web host, which stores the server logs.
- Behold, which shows our Instagram posts on the home page. Your browser connects to it to load them, which shares your IP address.
- Hostinger, which hosts our hello@nocatch.org inbox and holds the emails you send us.
- Google, whose Google Sheets stores sign-ups, game scores, sea claims and call requests.
- Microsoft, whose Clarity tool records anonymous heatmaps, only if you tap OK.
- Meta, whose Pixel measures visits and sign-ups from our ads, only if you tap OK.
- Kickstarter, which handles pledges and payments.
- The carrier or fulfilment partner that ships your reward, who gets your name and address for that.
Some of these may process data outside your country. When they do, we rely on their standard safeguards, like the EU's standard contractual clauses.
Your rights
Wherever you live, you can email us to see the data we hold about you, fix it or have it deleted. We'll reply within 30 days.
- EU and UK: you can also object to how we use your data, ask us to limit it or move it, and complain to your local data protection authority.
- US: depending on your state, you can ask what we've collected, ask us to delete or correct it, and opt out of sales. We don't sell data, and we won't treat you differently for asking.
Kids
This site isn't made for children under 16, and Kickstarter needs backers to be 18 or older. If you think a child has emailed us personal details, tell us and we'll delete them.
Changes
If we add something new, like a newsletter, we'll update this page first and change the date at the top.
Contact
Questions about your data? Email hello@nocatch.org and put "Privacy" in the subject.